Studying Management Information Systems at George Mason University, Avisha felt that learning outside of the classroom was an integral part of her education. Therefore, during her senior year, she studied abroad to bring what she was learning in textbooks to life.

Having travelled the world extensively in her youth, as a young adult Avisha was now able to see and experience countries like Italy, Spain, Greece, and Russia with an entirely new perspective and purpose.

With a burgeoning entrepreneurial mindset, she used her time overseas to make international business contacts and inroads that would help establish her in the European market after graduation.

The experience left a profound impact on Avisha that would influence her and her career for the rest of her life.

To achieve their goal of making high-end merchandise affordable to the masses, Avisha and Anne oversaw every conceivable detail of the business.

From vendors, to materials, to designs, packaging and logistics, the duo established an international supply chain developed with keen awareness of trade regulations and the strength of the US dollar in each country.

For example, they leveraged their smarts to bring 24% crystal, the very same high-end pieces that Waterford carried, to Sorelle customers for astonishingly less. Tea sets which were made in the same workshops that supplied porcelain tea and coffee service to the Vatican with price points so reasonable that someone with modest resources could afford them.

While beauty and refinement were seen in the products, at the heart of it all was Avisha and Anne’s demonstrated prowess for fierce negotiations.

Avisha’s conviction for helping those in need is legendary. Among her many philanthropic efforts, New Story is the one nearest and dearest to her heart – it’s because a home is an investment in safety, health, education, and the future.

With each transaction Avisha Kassir pledges to donate proceeds to New Story. The money directly impacts a family and an entire community by lifting them from the depths of poverty and despair.

Today, over 1 billion people live without access to adequate shelter — a basic human need. Traditional methods of building will never catch up to the problem, so New Story created new solutions to help nonprofits and governments everywhere build better, cheaper, and faster.

Husband and wife power couple David and Avisha Kassir are a savvy team when it comes to wealth management and real estate investments. As CEO of Manna Wealth Management, established in 1962, David advises his clients in the areas of retirement planning, investments, risk mitigation, charitable endeavors and tax strategies.

As the founder of Sorelle Realty, she specializes in both residential and commercial real estate, working with buyers, sellers and investors on a wide range of transactions, from income-producing properties to their next dream home. Avisha honed her selling and marketing skills at her decade long television show at the Home Shopping Network and other shopping channels around the globe featuring her home décor and accessories line.